General Motors amazed the audience when it announced its global media review, which by the way it is a huge one. In March 2011, the manufacturer reported global advertising costs of $4.26 billion for the year 2010. Analysts believe that the review applies only to paid media. Furthermore, General Motors revealed that it uses more than 20 media-buying companies worldwide and the count doesn't include creative agencies.
Also, General Motors spent about 67% of its 2010 global advertising in North...
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Source: http://www.autoevolution.com/news/gm-global-media-account-totals-around-3-billion-38274.html
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